TATA design studio brief: Reimagine premium car.
TATA motors, being the largest automotive manufacturer in India, wanted to explore a premium segment car for the future 2030.
The brief encouraged to redefine conventional approach. The design process was inspired by the works of Charles Correa, a prominent architect from India who believed in the philosophy of "non-building". He believed that buildings should be a part of the landscape, rather than defining the landscape, this is where most architects go wrong, especially in fast growing cities of India.
Keeping in mind the sustainability factor, the concept is a pitch to redefine personal space with mobility. The premium factor of this concept was its purpose, its responsibility to make space around the mobility concept to be more accessible.
reduce energy demand of a city
when not in use, cars would energy contributor to the grid.
A sustainable system utilises its own resources that would balance the growing demand.
Hydrogen would not be stored in the vehicle, rather infrastructures
like office spaces and homes would provide hydrogen, in-turn the
each vehicles would only acts just as a individual Catalyst in a collective environment.
